Dan has been at the forefront of alternate reality gaming since its inception in 2001, when he co-moderated the groundbreaking online community Cloudmakers, formed to play The Beast, Microsoft’s production for AI. Before co-founding Six to Start with his brother, Adrian, Dan was COO at Mind Candy, where he worked on award winning alternate reality game Perplex City.

Six to Start, launched in September 2007 recently went public with its first project, We Tell Stories, for Penguin Books, received to great critical and commercial acclaim. The company is now working on interactive, cross-platform projects for the BBC, Channel 4 and other clients.

Dan has spoken extensively on both social software and cross media gaming, and has served as a jury member for the BAFTA Videogames and RTS Education Awards. Dan has most recently spoken at South by Southwest 2008, South by Southwest 2007, the London Games Festival, Digital Communities 2006 and BBC New Media Central’s Digital Futures. He appears to be spending most of his free time levelling his Horde Rogue in World of Warcraft to get ready for Wrath of the Lich King.