Sara Öhrvall is Senior Vice President, Research & Development, the Bonnier Group. She is responsible for the digital magazine project within Bonnier and was behind the Mag+ concept launched in December 2009.

Sara has previously worked at Volvo Cars, where she was responsible for concept development of jeep hybrids, sports and eco cars. Other experiences include Managing Director and partner of brand agency Differ and founder of the innovation-focused consulting firm Ninety.

Sara has worked in Tokyo, London, Singapore and Brussels and has an MBA from Umeå Business School in Sweden. She has also studied architecture and design at Parsons School of Design in New York.